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Paid Media Specialist

Burton -
渋谷区

今すぐ応募する

求人の詳細

資格とスキル

日本語
デジタルマーケティング

仕事内容の詳細

Req #357

Tokyo Office, Sarugaku-cho10-1-8F, Shibuya-ku, Tôkyô, Japan

Posted Friday, November 21, 2025, 9:00 AM

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

Summary of Position

This role is responsible for planning, executing, and optimizing Burton’s full-funnel paid media campaigns across Paid Social, Display, Paid Search, Shopping, P-MAX, and Affiliate channels. As a key member of the Digital Marketing team, this position drives awareness, consideration, and conversion for our Direct-To-Consumer (DTC) business, while collaborating closely with global teams to localize strategies for the Japan market.

Main responsibilities

Plan, execute, and optimize campaigns across Paid Social, Display, Paid Search, Shopping, P-MAX, and Affiliate channels.
Manage media agencies and affiliate partners to maximize campaign efficiency, reach, and ROAS.
audience segmentation and personalization strategies to enhance performance.
Analyze customer data to identify targeting opportunities and improve campaigns.
Collaborate with creative teams to develop compelling messaging and design assets.
Continuously test and optimize creative, copy, formats, and targeting segments.
Work with analytics teams to measure churn, repeat purchase rates, and LTV.
Identify and implement strategies to increase customer acquisition.
Report on campaign performance using analytics tools and provide actionable insights.
Align paid content with Burton’s brand tone, values, and seasonal priorities.
Collaborate with global teams to localize assets and strategies for Japan.
Support budget management, invoicing, and monthly performance reporting.
, Conversion Rates, and Revenue.
Leverage A/B testing and insights to drive continuous improvement.

Skills and Experience requirements

3–5 years of hands-on experience in digital media planning and paid media execution.
Proven success in running performance-driven campaigns (reach, engagement, traffic, ROAS).
Experience managing agencies and media partners.
Strong understanding of digital KPIs, customer journeys, and attribution models.
Proficiency in digital marketing platforms (Google Ads, Meta Ads Manager, TikTok Ads Manager, etc.)
Proficiency with analytics tools such as GA4 and Looker Studio.
Exceptional communication skills and high attention to detail.
Storytelling ability through digital marketing.
Business-level Japanese required; English preferred for global coordination.
Must reside in Japan (no relocation support/visa sponsorship).
(Optional) Experience with affiliate marketing programs.

Work arrangement

On-site attendance is mandatory four days a week (Monday–Thursday), with remote work permitted on Fridays.

Though we wish we could reach out to all applicants personally, you will only be contacted directly should you be chosen to move forward in the process. Candidates not chosen for this particular opportunity are encouraged to check back often for other roles as they are posted. Keep trying!

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