The Senior Manager, Digital AI Tech is responsible for driving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.
Working in close partnership with Marketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, and optimize marketing activities.
1. Digital & AI Technology Execution
Lead the implementation and day-to-day operation of digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).
2. Marketing Workflow Integration
3. Adoption, Enablement & Change Support
Drive user adoption of digital and AI tools through hands-on enablement, playbooks, best practices, and ongoing support.
4. Governance, Quality & Compliance
Ensure digital and AI solutions comply with brand standards, data privacy, security, and enterprise AI governance.
5. Performance Measurement & Optimization
Define and track success metrics for digital and AI initiatives (e.g., adoption, efficiency gains, quality improvements, campaign performance).
6. Cross-Functional & Partner Collaboration
Work closely with MarTech, Data, IT, agencies, and technology vendors to deliver solutions effectively.
Qualifications & Experience Required
Bachelor’s degree in marketing, Technology, Data, Computer Science, or related field.
7–10 years of experience in digital marketing, marketing technology, AI/automation, or related roles.
Critical Skills & Attributes
Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Group Problem Solving, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography, Waterfall Model
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 30, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
