The Senior Manager, RGMX Tea is responsible for leading Revenue Growth & Margin Expansion strategies for the Tea category in Japan.
Reporting to the Senior Director of RGMX, this role involves translating OU LRP/ABP strategy into category-specific pricing, promotions, packaging and product mix strategies that drive sustainable topline growth, transaction expansion and margin improvement within the tea category. The role is fully accountable for the Tea category's OBPPC, ensuring that the P/L expectations for the Tea category are met within the total Japan business.
This position partners closely with the Tea category team in Marketing and dotted-line reports to the Tea category head. The role also involves working closely with all channel leads, the team, Commercial Finance and Bottlers' RGM teams to ensure the disciplined execution of OBPPC strategies and value creation levers. The role combines strong analytical capability with in-depth category knowledge to optimize the competitiveness of the coffee portfolio across complex channel landscapes.
Category: Tea (RTD Tea, Hot/Cold formats, Premium, Mainstream, Entry, Channel & Customer exclusive portfolio)
Japan: CVS, Supermarkets, Drugstores, Discounters, E-Commerce, Eating & Drinking (Vending has the dedicated RGMX resource in Vending team)
Coverage: Full RGMX capabilities. Pricing strategy, promotion optimization, channel-pack-flavor mix strategy, SKU optimization, OBPPC architecture, Segmented execution, System economics
Stakeholders: OU RGMX, Marketing, Channels & Operations, Finance, Global RGM, Bottler RGM teams
1. Category RGM Strategy - Tea
2. Pricing Strategy - Tea
3. Promotional Strategy & Trade Spend Optimization
4. Portfolio & Mix Optimization
5. Analytics & Insight Integration
Integrate data sources including volume, transactions, NSR, margin, market share, POS, shopper data and consumer insights.
6. Cross-Functional & System Collaboration
Qualifications & Requirements
5~8+ years of experience in RGM, category management, commercial strategy, or commercial finance in FMCG/CPG.
Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
April 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
