JOB SUMMARY
The Manager, Digital Consulting, MDS Japan & Guam is directly responsible for the daily management of digital activation efforts for hotels participating in Marriott Digital Services (MDS) programs within the Asia Pacific Excluding China (APEC) region. These programs focus on providing comprehensive digital activation services including, but not limited to, Search Engine Optimization and Generative Engine Optimization (SEO/GEO), HWS Content Management, Paid Media Management and Program Performance and Reporting. The Manager, Digital Consulting, MDS Japan & Guam acts as the main point of contact for the hotels and serves as the liaison between internal teams, ensuring all deliverables are met and tactics are executed on time. This position is responsible for setting program strategy, defining expectations, providing performance reports, and ensuring the highest level of service is provided. This position reports to the Director, Digital Consulting, MDS Japan & Guam.
The MDS team provides digital solutions to all Marriott brand hotels worldwide that are enrolled in the MDS program. This centralized in-house team offers individual hotels a range of digital services and functions as an agency-like model within the Global Digital organization.
CANDIDATE PROFILE
Education, Experience and Capabilities
- BS/BA degree from an accredited university in Business Administration, Marketing, Hospitality, or a related major is preferred.
- 4+ years of experience in digital marketing is required, and experience in hotel or online travel agency is a plus.
- Agency work experience is preferred; primarily in a property services/account services role.
- Fluency in Japanese and business-level English is required for internal and external communications
CORE WORK ACTIVITIES
Managing Work, Projects, and Policies
- Ensure programs provide a cohesive digital strategy through the use of search, paid media, and reporting tactic execution.
- Manage and track all program tactics to ensure deliverables are met and executed on time.
- Track time against billing and non-billable activities to ensure cost recoverability.
- Build and maintain long-term relationships with new and existing properties through open communication.
- Schedule and lead property discovery and reporting calls throughout the program enrollment period.
- Manage and implement strategic keyword strategies through optimization of on-site and off-site tactics.
- Address ad-hoc property questions and concerns in an effective and timely manner, escalating issues to the Director when necessary.
- Interpret reporting trends and proactively communicate performance to hotels in the form of presentations.
- Monitors the impact of the program and proactively communicate changes in strategy when necessary.
- Identify when hotels are up for renewal and proactively solicits re-enrollment.
- Make strategic recommendations for additional services/tactics to enhance the program to meet property goals.
- Meet goals as defined by client satisfaction surveys and annual renewal targets.
- Execute general digital support for Japan and Guam Area needs including marketing campaigns, OTA merchandising, and updates on various Marriott digital platforms.
- Provide hotel training to support the roll-out of Global Digital products and initiatives.
- Support region-wide projects and initiatives critical to improving Marriott.com performance.
Supporting Operations
- Work with internal Marriott Digital Services (MDS) Operations team to guarantee program tactics are executed on time and at high quality.
- Provide feedback to continually improve work processes and systems that support program execution.
- Solicit feedback from properties to ensure program tactics meet their needs and demands.
- Assist in successfully onboarding and training new employees.
- Actively participate and engage in internal and external special projects to broaden skill set, as appropriate.
- Engages in frequent communication with MDS support teams through established platforms.
- Establish and maintain complete and up-to-date information on all property statuses and performance.
- Support department-wide efforts to improve MDS culture and work environment.
- Attend training and conferences to increase subject matter expertise and deepen skills.
- Actively seek out opportunities to learn more about the digital industry.
Additional Responsibilities
- Attend and participate in all relevant internal and external meetings.
- Inform, update, and provide information to managers and co-workers in a timely manner.
- Present ideas, expectations and information in a concise, organized manner.
- Uses problem-solving methodology for decision-making and follow up.
- Maintain positive working relations with internal customers and department managers.
- Manage time effectively and conduct activities in an organized manner.
- Answer hotel/owner questions as appropriate.
- Perform other reasonable duties as assigned by manager.
MANAGEMENT COMPETENCIES
- Adaptability - Maintains performance levels under pressure or when experiencing changes or challenges in the workplace.
- Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
- Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
- Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
- Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
- Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
- Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
- Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.
- Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
- Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.
Generating Talent and Organizational Capability
- Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.
Learning and Applying Professional Expertise
- Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
- Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
- Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
- Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
- Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
- Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
- Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
- Reading Comprehension – Understands written sentences and paragraphs in work related documents.
- Writing - Communicates effectively in writing as appropriate for the needs of the audience.
At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
