【Job descriptions】
Marketing: strategic and operational brand marketing, including new model launches, customer events, media advertising, affinity partner collaboration; in support of Bentley brand development and Marketing KPI performance delivery.
Implementation and Delivering Bentley Crewe, APAC Marketing strategy into Japanese market
Communications: Maintaining strong network within Bentley target media in support of positive editorial generation through media activities, including press releases, press events and press fleet.
Strategically direct communication with customer including Bentley Drivers Club Japan / VIP and handling
【Main Responsibility】
1) Strategic Marketing planning & activities
-Marketing/PR media advertising strategic planning with group service provider and Agency contracted by Bentley Crewe / APAC in global.Implementation of central creative templates in target publications supporting brand development, aligning with Bentley Crewe / APAC.
2) Brand and PR marketing professionalization
-New and current model Marketing/PR event development and implementation for current and new models (ex. New model launch). Brand activation led by Bentley Motors Japan supporting PR exposure, operational sales and order taking and lead development.
-Support retail marketing planning and activities from the viewpoint of brand strategy.
3) Digital / SNS Marketing enhancement
-Digital marketing program development and management in support of current and new model marketing activities, aligning with Bentley Crewe / APAC.
-SNS management and enhancement in Japanese to promote brand awareness, new models and other topics.
4) PR & communications enhancement
-Development of media editorial content to promote current and new models, pre-owned, finance program, aftersales accessories, after sales customer retention programs.
-Organize media test drive programs, press launches, press releases,relationship building with key target media publications.
-Brand media contact representative responsible for responding requests/questions/recommendations from media.
5) VIP Communication
-Bentley Drivers Club Japan (1999-2022), event development and implementation / coordination and sustaining effective relationships with key club members as opinion leaders and brand advocates.
-Direct communication with VIP
【Main KPIs】
1) Retailer Marketing expense utilization
2) Social Media accounts/followers
3) Media Ranking
4) Measure based on local coverage report
5) Opportunity Created
1) 7-10 years' practical experiences in PR/Marketing Manager roles in luxury brands (car brands plus)
2) Language skills (Japanese: native / English: business level or above including speaking)
3) Business level PC skills (Word, Excel, PowerPoint)
4) Strong retailer and importer PR & Marketing business experience and knowledge
5) Preferable retailer and importer sales/marketing business experience and knowledge.
6) Strong financial acumen and statistical analysis capabilities
7) Strong agency management and cross-functional leadership skills
Shinagawa
