At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Sales Manager (이사)
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主な役割
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担当エリア・市場セグメントにおける製品マーケティング戦略を実行し、グローバル戦略に基づく製品価値提案（Value Proposition）および市場ポジショニングを策定・展開する。
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製品マーケティングの目標および予算達成に向けて進捗を定期的に管理し、必要に応じて改善施策を立案・実行する。
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受注目標の達成に注力するとともに、顧客推奨度（NPS: Net Promoter Score）の継続的な向上を推進する。
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関連事業部や製品グループと協力し、年間マーケティング計画を実行する。
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特定市場の事業拡大を目的としたビジネスプランを策定する。
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営業チームと連携して市場分析を実施し、製品マーケティングに関する予測および計画を立案する。
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顧客調査結果、市場動向、競合情報を分析・共有する。
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営業チームへ必要な資料やガイダンスを提供し、担当製品の販売活動を支援する。
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製品知識や営業スキルに関する情報提供・トレーニングを行い、営業効率向上を推進する。
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ABBのコアバリュー、安全・誠実性に関する基準を理解し、それに基づいて行動する。
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ABBの行動規範およびグローバル・ローカルの基準、ツール、ポリシー、プロセスを遵守・推進する。
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社内規則および関連法令を遵守する。
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すべての業務においてABBの価値観と倫理観に基づき、高い誠実性を維持する。
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安全衛生環境（HSE: Health, Safety & Environment）に関する概念やリスクを理解し、適切に対応する。
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営業チームに対して製品および技術面でのサポートを提供する。
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新規および既存顧客との強固な関係を構築・維持し、顧客満足度向上を図る。
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受注処理チームおよび物流チームと協力し、在庫管理の効率化と納期遵守による顧客満足向上を実現する。
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ナレッジ共有および部門間連携を推進する。
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大学卒業以上
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低圧システムおよび低圧機器の営業・マーケティング経験3年以上
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低圧システムおよび製品に関する深い知識
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日本語能力試験（JLPT）N1以上
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ビジネスレベルの英語力
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イノベーションを推進し、自律的に行動し、継続的改善を実現できるマインドセット
ABBは、技術力と専門知識によって産業の未来を切り拓くグローバルリーダーです。
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世界を動かす成果を生み出す仕事
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高い裁量権とオーナーシップ
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産業の進歩を支えるチームの一員として活躍する機会
世界を動かすものを支える仕事に、あなたも挑戦しませんか。
私たちの事業
低圧機器およびシステム | Low Voltage Products | ABB
Your role and responsibilities
Implements product marketing strategies in line with global product strategy in assigned area to meet business objectives. Implements marketing activities and supports Sales organization in driving sales and services for their respective products.
The work model for the role is: on site
Core Responsibilities
- Implements the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
- Achieves product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed.
- Focuses on achievement of orders and drives continuous improvement in the Net Promoter Score (NPS)
- Executes annual marketing plan in collaboration with relevant division and/or product groups.
- Develops business plans focused on driving business development for a defined market.
- Coordinates market analyses with the Sales team and defines appropriate forecasts and plans related to product marketing
- Evaluates and shares customer research, market conditions, and competitor data.
- Oversees the sales execution for assigned products by providing relevant materials and guidance to the Sales team(s).
- Drives sales efficiency by providing appropriate product knowledge information and training (both technical and sales) to each salesperson.
License to Operate / Core Values
- Demonstrates ABB’s core values and group safety and integrity standards and acts accordingly.
- Implements and ensures compliance with the ABB code of conduct, global and local standards, tools, policies, and processes in their assigned area.
- Ensures adherence to all relevant internal and statutory regulations and policies.
- Ensures integrity and compliance with ABB values and ethics in all activities.
- Demonstrates an understanding of Health, Safety, and Environment (HSE) terms, concept application, reporting, and risks
Collaboration / Leadership
- Provides product and technical support to the Sales team.
- Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
- Collaborates with the Order Handling and the Logistics team to ensure operational efficiency in inventory management and customer satisfaction on delivery.
- Facilitates knowledge sharing and cross-collaboration
Run What Runs the World
At ABB, we help important industries outrun - leaner and cleaner.
Every person here makes that happen. By rethinking, rewiring, and improving, we combine the world’s best minds and technologies to elevate performance to a whole new level.
Because at ABB, progress is an expectation - for you, your team, and the world. As a Product Marketing Specialist, ELSP-LVS (Low Voltage System), you’ll take on challenges that transform industries and drive innovation.
We give you the market-leading expertise, technology, and opportunity, and you own the challenge to make an impact that matters.
It won’t always be easy. Growing takes grit. Innovating takes the courage to try, fail, learn, and succeed. But at ABB, you’ll never run alone.
Your Role: Own the Challenge/Take on the Journey
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The regional sales organization identifies the best technical and cost-effective solutions and assists in the preparation of complex proposals. Provide technical support during technical meetings, product presentations and negotiations, and provide training on products, solutions and services. The incumbent will also manage liaison with the Microsoft engineering team in Singapore on a priority basis.
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Prepare or assist in the preparation of technical and commercial proposals based on customer specifications, regional LVS plant instructions, and sales organization guidelines.
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Participates in kick-off meetings organized by the pro
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Defines the cost of the proposed solution and communicates it to the sales organization.
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In accordance with ABB policy, provides necessary information for risk reviews and participates in risk assessments as needed.
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Analyzes customer needs and competitive proposals through general market information and information provided by the sales organization.
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Analyze lost proposals, identify possible causes, and recommend future improvements in collaboration with the Sales / LVS LPG team.
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Formulate traditional and digital solutions tailored to LVS strategic customers in assigned region. Work to develop new LVS.
- Solutions that address market needs and support front line sales in promoting solutions and expanding the market.
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Create and provide training and promotional materials to effectively communicate new solutions to frontline sales and target customers.
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Work with sales and the LVS LPG team to analyze lost proposals, improve future proposals, and increase market competitiveness.
What it takes to Run what runs the world
- University degree or higher
- At least 3 years of direct sales and marketing experience in low voltage systems and products
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In-depth knowledge of low voltage systems and products
- [Japanese] JLPT N1 level or above in Japanese language
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[English] Must be fluent in English
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A mindset to innovate, take ownership, and drive continuous improvement
Why ABB?
A global market leader redefining industries through technology and expertise.
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Results that matter—what we run here, runs the world.
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Autonomy & Ownership—we trust you to implement solutions.
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Run What Runs the World—join a team that drives progress forward.
More about us
低圧機器およびシステム | Low Voltage Products | ABB
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
