勤務地
東京都 23区
雇用形態
正社員
給与
経験考慮の上、応相談
リモートワーク・在宅勤務服装カジュアル残業少なめフレックスタイム制
Job Title
Content Specialist
Industry
Consumer Goods / E-commerce / Digital Commerce
Job Category
Digital Marketing / Content Marketing / E-commerce
Career Level
Mid-Level Specialist
Location
Tokyo, Japan
Workplace Type
Hybrid
Employment Type
Full-time
Company Overview
A global consumer products company is seeking a Content Specialist to support digital marketing and e-commerce initiatives. This role will focus on planning, creating, optimizing, and managing content across owned digital channels and major e-commerce platforms. The successful candidate will work cross-functionally with marketing, brand, design, SEO, and external partners to drive brand visibility, engagement, and conversion performance.
Job Summary
The Content Specialist is responsible for planning, producing, and optimizing high-quality content to strengthen digital marketing efforts and improve customer experience across brand websites and e-commerce platforms. This position will manage content initiatives while ensuring alignment with brand guidelines, campaign objectives, and SEO best practices.
Main Responsibilities
Content Planning & Production
Plan, create, edit, and publish content for brand websites and e-commerce platforms.
Enhance customer experience through engaging and informative content.
Maintain content quality and consistency across all digital touchpoints.
Brand Consistency
Ensure all content aligns with established brand guidelines and content strategies.
Deliver a consistent brand message across websites, landing pages, and product detail pages.
Vendor Management & Project Coordination
Manage timelines and deliverables related to website and product content updates.
Coordinate and oversee external vendors responsible for content and product data management.
Collaborate with local and global stakeholders to ensure timely project execution.
SEO Collaboration & Optimization
Work closely with internal SEO specialists to optimize content for search visibility and user experience.
Support keyword-driven content initiatives and SEO best practices.
Contribute to improvements in organic traffic and engagement metrics.
Campaign Support
Develop and execute content plans aligned with marketing campaigns and product launches.
Update and maintain campaign-related content across digital platforms.
Ensure all campaign assets comply with brand standards.
E-commerce Content Development
Partner with e-commerce and marketing teams to create digital content assets.
Support the development of product detail pages, enhanced brand content, landing pages, and promotional materials.
Manage internal review and approval workflows for content assets.
Cross-Functional Collaboration
Work closely with design, product, marketing, and external partners to maintain content accuracy and quality.
Facilitate communication between stakeholders throughout content development processes.
Performance Analysis
Monitor and analyze content performance across websites and e-commerce channels.
Identify opportunities for optimization based on performance data and customer behavior.
Recommend content improvements to increase engagement and conversion.
Market Research
Research industry trends, customer feedback, competitor activity, and emerging best practices.
Identify opportunities to enhance content effectiveness and customer experience.
Required Qualifications
Bachelor's degree or higher.
Minimum 3 years of experience in digital marketing.
3–5 years of experience in content creation and content management.
Experience managing content across e-commerce platforms such as Amazon, Rakuten, Yahoo Shopping, or similar marketplaces.
Strong stakeholder management and communication skills.
Experience directing external vendors and managing project timelines.
Solid understanding of SEO principles and keyword research methodologies.
Experience using analytics tools such as Google Analytics.
Strong copywriting, editing, and content development skills.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Business-level proficiency in both Japanese and English.
Proactive and collaborative working style.
Preferred Qualifications
Experience with CMS platforms such as WordPress, Adobe Experience Manager, or similar systems.
Experience with Product Information Management (PIM) systems.
Experience conducting A/B testing and Conversion Rate Optimization (CRO) initiatives.
Experience working within global or multinational organizations.
Key Skills
Travel Requirements
職務経験
3年以上
キャリアレベル
中途経験者レベル
英語レベル
ビジネス会話レベル
日本語レベル
ネイティブ
最終学歴
大学卒： 学士号
現在のビザ
日本での就労許可が必要です
雇用形態正社員給与経験考慮の上、応相談
募集について
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