This role reports to the Senior Manager of International Basketball Sports Marketing, based at Nike World Headquarters in Portland, Oregon, United States, and is based in Tokyo, Japan. The role collaborates closely with cross-functional teams across Japan Sports Marketing, Global Sports Marketing, Brand Marketing, Communications, Retail, Sales, Product, Finance, and Social Community and Impact (SC&I), while engaging a broad external network of athletes, agents, coaches, scouts, teams, leagues, federations, schools, agencies, and media partners.
As basketball continues to accelerate in visibility and cultural relevance across Japan, the team seeks a strategic and culturally fluent leader who translates athlete insight and sport trends into sharp, actionable sports marketing strategies that fuel business growth. This individual builds trust quickly and sustains meaningful partnerships across athletes, teams, and internal stakeholders, while connecting investments to measurable outcomes. They bring a strong point of view, operate with agility, and understand the nuances of Japan’s basketball landscape, supported by established relationships and a deep passion for the game.
In this role, you focus on mastering the fundamentals—seek, sign, and serve—while shaping strategies that identify emerging talent, build authentic relationships, and translate opportunities into measurable business impact locally and globally, managing a dynamic portfolio that ensures NIKE shows up at the forefront when it matters most.
