REQ ID
98246
POSTED
Jun 17, 2026
FUNCTION
Communications & PR
LOCATION
Tokyo, 13, JP, 163-1427
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
RESPONSIBILITIES
PR & Communication Activation Planning
Plan and design PR and communication activations tailored to the local market, in strict alignment with global brand guidelines
Develop activation plans across relevant communication touchpoints to drive brand awareness and consumer engagement in align with marketing team.
Lead local planning and execution management for PR and communication activations related to new product launches, new door openings, and events
Work closely with internal stakeholders (Marketing, Sales, Digital, etc.) and external partners to ensure alignment, execution quality, and on-time delivery
Influencer Marketing
Plan and execute the social media activations across categories (Fragrance, Makeup and Skincare)
Evaluate and select relevant influencers (KOLs & KOCs) to match brand profiling and needs with social agencies.
Build and maintain influencer relationships with on-going communication for brand/product exposure to help Coty’s brands to achieve top of mind awareness.
Manage the day to day communication with external agencies for campaign briefs, status updates and report management following global reporting template, and participate in monthly business report and/or any ad-hoc business reporting needs.
Execute media/consumers/KOLs events such as launch press events, media trips, consumer/influencers “Meet & Greet” event and etc.
Manage all paid and unpaid influencer campaigns with agencies and be responsible for all executions to drive negotiations and achieve best-in-class execution in respect with brand spirit/ positioning and global guidelines.
Support in 360-development for yearly KOL, KOC, brand ambassador, celebrity collaboration from initial proposals to assets creation
Deeply understand the detailed tactics of Influencer management in order to be able to drive traffic to online/offline sales touchpoints through social / KOL activities, and to evaluate the effectiveness with measurable KPIs.
Build solid and trackable social measurement standard to ensure the success of influencer marketing
Assist in budget tracking and ensuring timely invoicing/billing processes with internal and external parties.
Comprehensive Media Buying Management (Social, Digital, OOH)
Identify cross-channel opportunities by integrating paid media assets across digital, social, OOH, and retailer e-commerce platforms to drive meaningful business impact and consumer engagement, including media strategy development and execution.
Partner closely with the marketing team to maximize synergy across all paid media touchpoints throughout the consumer journey.
Share media performance insights, measurement frameworks, and industry benchmarks across paid media channels with internal stakeholders to support data-driven decision-making and continuous optimization.
Manage media buying and reporting in alignment with global guidelines, ensuring compliance, transparency, and consistency across markets.
Press Relation Management
Coordinate with external PR agencies and global brand teams to align on press assets, guidelines, and local implementation requirements.
Oversee press asset distribution, gifting and seeding activities through agency partners for press and trade media.
Support the development and maintenance of local press relationships via agency collaboration, ensuring appropriate exposure across print, online, social and lifestyle media.
Manage the local adaptation of global PR materials through agency partners, ensuring relevance to the local market while strictly adhering to global guidelines.
Review and consolidate media coverage and social buzz reports provided by agencies to track visibility and performance.
YOU ARE A COTY FIT
You like to make a difference. As an experienced PR & Communication professional, you will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
Degree Holder in Communications, PR, Marketing or any relevant discipline
Min 5 years of PR / influencer Marketing / Media Promotion preferably in beauty industry and prestige/ luxury brand experience
Prior experience working with media/social agency will be added advantage
Having the network of all media contacts including Traditional/Digital/Social and relevant lifestyle industry’s Influencers will be a plus
Media relation experience will be a plus
Consumer Engagement experience will be a plus
English language proficiency (both written and oral communication)
Well organized, high efficiency & strong multi-tasking management skill in fast-paced environment
If you’re ready to support and shape the future of beauty, we want you on our team!
WHAT WE OFFER
This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.
We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
ABOUT US
Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self.
