Job Description
Job Family Group: Technology Partnership – Business Engagement, Insights Strategy (Job Profile: Senior Specialist, Business Insights Analyst, R3)
Role Summary
The Senior Business Insights Analyst is a strategic analytics partner supporting commercial, marketing, and omnichannel decision making across priority therapeutic areas.
This role transforms complex internal and external data into clear, actionable insights that shape brand strategy, customer engagement, sales effectiveness, and business performance. Acting as a data translator, the Senior BIA bridges business needs with analytics, data science, market research, and technology teams.
The role contributes actively to a data driven culture, ensures alignment with global analytics frameworks, and may mentor junior analysts while collaborating within the international BIA community.
Primary Responsibilities
1. Business Commercial Insights
- Analyze current and historical performance data to identify trends, opportunities, and risks across brands, campaigns, customers, and channels.
- Provide fact based recommendations to support marketing strategy, sales execution, forecasting, and omnichannel effectiveness.
- Translate complex analytics into clear narratives tailored to senior and nontechnical stakeholders.
- Deliver adhoc analyses to support strategic and operational decision making.
2. Performance Measurement Reporting
- Contribute to the design of dashboards and standard reports tracking KPIs related to brand performance, sales force effectiveness, and customer engagement.
- Ensure consistency, equity, and robustness of KPIs across therapeutic areas and functions.
- Monitor campaign, brand, and omnichannel performance, highlighting insights and opportunities.
- Continuously improve reporting processes in collaboration with IT, global teams, and external partners.
3. Advanced Analytics Synthesis
- Leverage advanced analytics outputs (e.g. forecasting, segmentation, spend optimization) to enrich insights and recommendations.
- Partner closely with Data Science teams to contribute to or interpret predictive models when relevant.
- Support business planning and forecasting accuracy through analytical input and scenario analysis.
- Identify and integrate new data sources such as primary or secondary Market Research.
- Partner with IT, Data Stewards, and external providers to ensure data quality, integrity, and governance.
- Support compliant data usage in line with local and global policies (e.g. GDPR, market research standards).
4. Cross Functional Collaboration Enablement
- Act as a trusted analytics partner to Marketing, Sales and DHH Capabilities Enablement teams.
- Collaborate within the global BIA community to share best practices and ensure strategic alignment.
- Contribute to data literacy initiatives and mentor junior analysts where applicable.
Qualifications Experience
- Master’s degree in Business, Economics, Statistics, Data Science, or related field
- 4–6 years in analytics or data analysis (regulated industry preferred)
- Commercial, marketing, or sales support experience required; pharma/healthcare a plus
- Advanced skills with Excel, SQL, Tableau, Power BI; Python/R knowledge is beneficial
- Ability to interpret complex data, deliver actionable insights, and communicate effectively
- Strategic problem solver with strong business acumen and storytelling skills
- Collaborative team player experienced across business and technical teams
- Adaptable and willing to learn new tools and approaches
- Fluent in local language and professional English for global collaboration
Measures of Success
- Timely delivery of high-quality analyses and dashboards that are used in decision forums.
- Clear, actionable recommendations and strong stakeholder feedback on usefulness.
- Improved repeatability/automation of recurring reporting and insight packs.
- Consistent adherence to data quality and documentation standards.
Required Skills:
Business Administration, Business Analysis, Business Data Analytics, Business Intelligence (BI), Consumer Business, Data Science, Demand Management, Digital Analytics, Digital Business Development, Digital Economy, Digital Healthcare, Digital Human Resources (HR) Vision, Health Data Analytics, Health Informatics, HITECH Act, Innovation, Requirements Management, Sourcing and Procurement, Stakeholder Relationship Management, Strategic Planning
Preferred Skills:
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Search Firm Representatives Please Read Carefully
Merck Co., Inc., Rahway, NJ, USA, also known as Merck Sharp Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements:
Hybrid
Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date:
12/31/2026*A job posting is effective until 11:59:59PM on the dayBEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the dayBEFORE the job posting end date.
Requisition ID: R403296
