Director of Marketing (Inbound Marketing)
Location: Tokyo, Japan (Full-Time, In-Office)
Position Summary
The Director of Marketing will be responsible for developing and executing TDK SensEI's inbound marketing strategy to increase brand awareness, generate qualified leads, and establish the company as a recognized thought leader in Industrial AI and Predictive Maintenance.
This role will focus on content-driven growth, digital marketing, customer engagement, and lead generation initiatives. Working closely with sales, product management, and executive leadership, the Director of Marketing will create compelling programs that attract, nurture, and convert prospects into customers.
This position will work in partnership with the outbound marketing organization to create a balanced and scalable global marketing function.
Key Responsibilities
Content Marketing & Thought Leadership
- Develop and execute a comprehensive content marketing strategy.
- Create and manage white papers, case studies, customer success stories, blogs, solution briefs, and executive presentations.
- Collaborate with subject matter experts to translate technical concepts into compelling business value messaging.
- Position TDK SensEI as a thought leader in Industrial AI, Predictive Maintenance, Machine Health Monitoring, and AOI.
Demand Generation
- Develop and execute campaigns that generate marketing-qualified leads (MQLs).
- Build and manage lead nurturing programs across multiple channels.
- Optimize conversion rates throughout the marketing funnel.
- Partner with sales to create account-based marketing (ABM) initiatives targeting strategic customers.
Digital Marketing
- Manage website content and optimization initiatives.
- Develop SEO and SEM strategies to drive organic and paid traffic.
- Monitor and improve website performance, engagement, and lead conversion metrics.
- Drive social media engagement across LinkedIn and other professional platforms.
Webinar & Virtual Event Programs
- Develop and execute webinars, virtual workshops, and educational content programs.
- Recruit customers, partners, and industry experts as speakers.
- Build scalable programs that generate pipeline and market awareness.
Email Marketing & Marketing Automation
- Manage email marketing campaigns and customer nurture programs.
- Segment audiences and personalize communications based on industry, geography, and buying stage.
- Utilize marketing automation platforms to improve campaign effectiveness and reporting.
Customer Advocacy
- Develop customer reference and testimonial programs.
- Create compelling case studies demonstrating measurable business outcomes.
- Support customer-focused marketing initiatives and success stories.
Analytics & Performance Management
- Establish KPIs and reporting metrics for inbound marketing activities.
- Track campaign performance, lead quality, conversion rates, and pipeline contribution.
- Provide regular reports and recommendations to executive leadership.
Cross-Functional Collaboration
- Partner closely with sales, product management, and regional marketing teams.
- Support product launches, strategic initiatives, and corporate communications.
- Ensure consistent messaging across all customer-facing channels.
Qualifications
Required
- Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
- 10+ years of B2B marketing experience.
- 5+ years in a marketing leadership role.
- Proven experience developing and executing inbound marketing and demand generation programs.
- Strong content marketing and storytelling capabilities.
- Experience developing executive-level presentations and industry thought leadership content.
- Excellent project management and organizational skills.
- Strong analytical and data-driven decision-making abilities.
- Business-level English and Japanese communication skills.
Preferred
- Experience marketing Industrial AI, SaaS, IoT, manufacturing technology, automation, robotics, semiconductors, or industrial software solutions.
- Experience working with global teams and international markets.
- Familiarity with CRM and marketing automation platforms such as HubSpot.
- Experience supporting technology startups or high-growth organizations.
