企業概要
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.
求人内容
ミッション:
ステークホルダーの信頼できるパートナーとして、ビジネス課題を正確に捉え、複数のデータソースから最適な情報を選択・分析し、意思決定を支援することをミッションとしています。
主な職務内容:
市場調査 (Primary Market Research)
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ステークホルダーと連携し、ビジネス課題と調査目的を整理する
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調査目的に応じて、最適な調査手法、データソース、外部調査会社を選定する
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外部の市場調査会社と連携して市場調査を設計・実行し、ビジネス仮説を検証する
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調査結果をセカンダリデータやCI情報（Competitive Intelligence：競合情報）などと統合・分析する
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ブランド戦略を継続的に改善するための仮説を構築・検証する
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グローバルのBusiness Intelligenceチームと密接に連携し、調査実施を支援する
セカンダリデータ分析 (Secondary Market Research and Analytics)
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定期的かつ正確な市場レポーティングをタイムリーに行うことで、ステークホルダーの迅速かつデータドリブンな意思決定を支援する
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KPIをモニタリングし、ブランドパフォーマンスが計画通りに推移していることを確認するとともに、戦略からの逸脱が見られた場合には迅速に注意喚起を行う
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MDV/JMDCアナライザーなどのビジネスインテリジェンスツールを活用し、ステークホルダーが必要とするデータをタイムリーに分析・提供する
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複数のデータソースを組み合わせて分析し、ブランドパフォーマンス及び市場環境を多角的に評価する
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Fusion (データベース管理ツール)上のShare of Voice等のセカンダリデータを管理する
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既存のデータベンダとの関係を維持するとともに、より良いデータソースの探索を継続的に行う
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グローバルのMABI-Analyticsチームと密接に連携し、グローバルの「Winning with data」イニシアチブの推進に貢献する
ブランドエクセレンス (Brand Excellence)
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ブランドの課題に常に注意を払い、関連データを収集することで、ブランドチームが適切な対応策をタイムリーに策定できるよう支援する
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ブランドチームに対し、ペイシェントフロー、Market Value Driver、競合動向などの基礎的な市場情報を提供することで、AbbVieのフレームワークに基づくブランドプランニングをサポートする
需要予測支援 (Support for Demand Forecasting)
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疫学データ、需要調査、類似薬分析などを通じて、ブランドチームが行う需要予測を支援する
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患者ベースのコマーシャルモデルを月次で更新する
Mission Statement:
As our stakeholder’s trusted partners, we precisely understand their business issues and provide optimal solutions by analyzing and integrating multiple data sources
Major Responsibilities:
Primary Market Research
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Develop and validate business hypothesis by designing and executing periodical market research for key products in collaboration with external market research agencies
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Select the most optimal research technique, data sources and 3rd party agency to meet the research objectives
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Synthesize primary research findings with secondary data, CI (Competitive Intelligence) and so on
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Build and validate hypotheses to continuously improve brand strategy in the dynamic market
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Closely work with global business intelligence team and assist them conduct global studies
Secondary Market Research and Analytics
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Enable stakeholders to make agile data-driven decisions through timely and precise market reporting on a regular basis
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Track KPIs to ascertain the brand performance is on track and quickly raise a flag when a deviation from the strategy is observed
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Utilize business intelligence tools to manage secondary data: Fusion (database management tool), MDV and JMDC analyzer, Share of voice data and others
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Analyze the brand performance and the market situation using multiple data with diverse analyses
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Manage the supplier relationships
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Continuously explore ways to improve reporting efficiency and look for better data sources
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Closely work with Global MABI-Analytics team to fulfill the global “Winning with data” initiatives
Brand Excellence
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Be alert to current business challenges in the market and collect relevant data to help brand teams develop appropriate countermeasures in a timely manner
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Play a pivotal role in the brand planning process based on AbbVie’s framework by providing fundamental market information such as patient flow, situation analysis, competitive landscape and market value drivers.
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Collect competitive information globally and locally from cross functions as the hub
Support for Demand Forecasting
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Build the initial forecasting template with epi-data, demand study, analogue analysis and other relevant information to help the brand team leader build the LRP (Long-range plan)
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Update the patient-based commercial model on a monthly basis
資格
必須スキル・能力:
知識 (Knowledge)
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製薬ビジネスにおける市場調査およびデータ分析手法に関する知識
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製薬市場データ (IQVIA、JMDC、MDV、疫学データ等) に関する知識
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製薬マーケティングに関する知識
スキル (Skills)
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プロジェクトマネジメント能力
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クロスファンクショナルチームでの業務推進スキル
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データ分析能力、分析ツールの活用スキル (MS Excel必須、Tableau、その他統計解析・モデリングツールの使用経験があれば尚可)
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高いプレゼンテーションスキル (分析結果を基にしたステークホルダーへの提言)
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高度なコミュニケーション力および影響力
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論理的思考力、仮説思考力
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ドキュメンテーションスキル
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英語力上級 (TOEIC 850点以上または同等程度)
応募資格:
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学士号以上を有すること
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市場調査やデータ分析に対する強い関心・意欲
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製薬業界における市場調査・データ分析の実務経験があればなお可
Essential Skills & Abilities:
Knowledge
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Knowledge on market research and data analytics methodologies about the pharma business
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Knowledge on pharmaceutical market data (IQVIA, JMDC, MDV, Epidemiological data, etc)
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Knowledge on pharmaceutical marketing
Skills
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Skills on project management and working in cross-functional team environment
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Advanced analytics abilities, skills in analytical tools (MS Excel is required, Tableau, experience in other statistics and modeling tools)
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Strong presentation skills (Effectively articulate actionable recommendations based on analyses)
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Advanced communication and influencing skills
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Logical thinking, hypothetical thinking
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Documentation skills
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Fluency in English (TOEIC score of 850 or above )
Education/Experience Required:
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5 years or longer experiences in primary and secondary market research in pharmaceutical business
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Bachelor’s degree or above (graduate degree in science or data management is a plus)
その他の情報
Required competency
The Ways We Work (AbbVie’s 5 Leadership Attributes)
ALL FOR ONE ABBVIE
Keeping our eyes focused on achieving success for AbbVie and our patients, we weigh all our decisions against the common good. We get to the goal together—inspiring, sharing and creating as a team. Making the most of our incredible diversity, each of us contributes our best to achieve remarkable impact for patients. We solve problems for all rather than serving our immediate team, work group or function.
DECIDE SMART AND SURE
Attuned to opportunity, we make intelligent decisions, adapting to create the best outcomes. While never compromising patient health or safety, we act quickly, not allowing pace to be the captive of perfection. Instead, we embrace experimentation. Undaunted by failure, we accept what doesn’t work, learn from it, and get on to what does.
AGILE AND ACCOUNTABLE
We seek to streamline and eliminate unnecessary obstacles. Planning ahead, we also adapt as we go. We trust and answer to each while questioning the status quo. We take responsibility to delegate when possible and to make tough decisions when necessary to ensure our focus on priorities and results. Every delay is a remarkable impact deferred for a patient—so, we’re keenly aware of the urgency in all we do.
CLEAR AND COURAGEOUS
Open, honest and candid dialogue is core to our work and how we act with others. Knowing that courtesy can be both friend and foe, we collaborate while asking “why”—to achieve more than we thought possible. We share information freely and continuously, because insights and solutions can come from anywhere and ultimately serve us all. We admit mistakes and move on to what works
better. Even in disagreement, we grow stronger by putting the courage of our convictions to the test.
MAKE POSSIBILITIES REAL
We question relentlessly with endless curiosity. We’re never satisfied with “good enough”—because patients depend on us to continually deliver more. We think in big ideas and challenge ourselves to find solutions that are creative and constructive. Embracing ideas from everywhere, we have the patience to let them develop, even as we push for results—applying the resources needed to get to outcomes. Ever resilient, we try again and again and again to succeed. We’re tenacious about turning possibilities to reality.
アッヴィは、機会均等を重視する雇用主であり、誠実な企業活動、革新の推進、人々の生活への貢献、そして地域社会への貢献に努めています。雇用機会均等に向けて、障がいを持つ方々も積極的に支援しています。
