As Executive Assistant Manager - Sales and Marketing, you will lead the commercial strategy for The Ritz‑Carlton, shaping demand and driving revenue across rooms, groups and catering within a large, complex luxury hotel environment (typically 300+ peak rooms with significant local catering and significant Food & Beverage revenue). You will lead a high‑performing team across proactive and reactive sales, with full accountability for delivering booking targets and total revenue performance.
You will bring the brand’s service strategy to life throughout the sales journey, building long‑term, value‑based relationships with key customers and partners, and ensuring the hotel is positioned effectively across the right sales channels, including area sales support, sales office functions and electronic lead platforms.
In a luxury setting, reputation and relationships are as critical as results. You will oversee the marketing budget to deliver property‑specific objectives, promotions and collaterals, and collaborate closely with Marriott Digital Services and drive regional marketing communications to maximize Marketing rooms and Food & Beverage objectives.
You will lead, inspire and develop a high‑performing Sales & Marketing team, setting clear direction, priorities and standards of excellence aligned with The Ritz‑Carlton brand. With a strong focus on coaching, capability building and performance management, you will create an environment where associates are empowered to succeed, grow professionally and consistently deliver exceptional commercial outcomes. You will foster collaboration across sales, marketing, and key hotel stakeholders, ensuring the team operates with discipline, accountability and a shared commitment to service excellence, relationship building and long‑term value creation.
You will also play a pivotal role in strengthening the hotel’s presence within luxury sales ecosystems, including collaboration with luxury travel advisors and participation in recognized luxury travel programs.
CANDIDATE PROFILE
Education and Experience
Required
- 2-year degree in Business Administration, Marketing, Hotel & Restaurant Management, or related field, with 4 years of sales and marketing experience
OR
- 4-year bachelor’s degree in the same fields, with 2 years of sales and marketing experience
Preferred
- 4-year college degree
- Demonstrated people leadership and team supervision skills
- Lodging sales and hotel industry experience with progressive career growth and strong performance
CORE WORK ACTIVITIES
Sales Strategy & Execution
- Develops and executes strategic account plans.
- Leads both proactive and reactive sales efforts to drive occupancy, RevPAR, and market share.
- Partners with Regional Marketing Communications to define and deploy marketing communication activities.
- Analyzes market conditions, economic trends, competitive data (STAR reports, comp shopping), and customer intelligence to adjust sales strategy.
- Research competitor sales strategies and identifies growth opportunities.
- Participates in weekly and long-term sales strategy meetings and recommends innovative marketing initiatives.
- Evaluates and supports participation in Area Sales, Group Sales, and other sales channels.
- Serves as the primary sales contact for the General Manager, property leadership, Area Sales & Marketing
- Acts as the property expert on sales processes, contracts, and account deployment.
- Coordinates closely with Revenue Management, Event Management, Marketing, and other hotel departments.
- Participates in sales calls to acquire and close new business.
- Identifies public relations opportunities and supports crisis communications as needed.
- Executes Marriott Customer Service Standards, brand initiatives, and operational sales activities (proposals, contracts, correspondence).
- Ensures seamless handoff between sales and operations while delivering high service levels.
- Monitors and resolves guest issues resulting from the sales process.
- Drives revenue growth, expense control, and return on investment for ownership and Marriott.
- Supports regional and national promotions and performs other duties as business needs require.
Customer & Relationship Management
- Builds strong relationships with customers by understanding their business needs and delivering tailored solutions.
- Drives customer satisfaction and loyalty before and during programs/events.
- Develops partnerships with local organizations to enhance brand awareness.
- Maintains strong internal stakeholder relationships.
- Strengthens community and public relations through participation in trade shows and client events.
- Develops deep understanding of target customers, service expectations, and business challenges to deliver value-based solutions.
Leadership & Talent Management
- Develops sales goals and strategies aligned with brand and business objectives.
- Executes sales strategies to achieve booking and revenue goals
- Coaches the team on effective strategies and aggressive goal setting.
- Ensures full utilization of Marriott International demand initiatives.
- Partners with HR and other departments to ensure compliance with regulations and labor requirements.
- Attracts, develops, retains, and plans future sales talent to support market growth.
- Establishes effective structures, processes, performance management, and accountability.
- Sets goals and manages performance using the Peak Performance Process.
- Forecasts talent needs, manages recruitment, and minimizes turnover.
- Actively recruits top sales talent from competitors.
- Supports tools and training for catering and sales solution excellence.
- Champions leadership development, succession planning, and diversity.
- Trains, mentors, and develops sales associates and cross-functional leaders.
- Provides day-to-day leadership to achieve property sales objectives.
- Evaluates and optimizes participation across all sales channels.
- Manages the sales & marketing budget to support property-specific campaigns and revenue goal
At more than 100 award-winning properties worldwide, The Ritz-Carlton Ladies and Gentlemen create experiences so exceptional that long after a guest stays with us, the experience stays with them. Attracting the world’s top hospitality professionals who curate lifelong memories, we believe that everyone succeeds when they are empowered to be creative, thoughtful and compassionate.
Every day, we set the standard for rare and special luxury service the world over and pride ourselves on delivering excellence in the care and comfort of our guests.
Your role will be to ensure that the “Gold Standards” of The Ritz-Carlton are delivered graciously and thoughtfully every day. The Gold Standards are the foundation of The Ritz-Carlton and are what guides us each day to be better than the next. It is this foundation and our belief that our culture drives success by which The Ritz Carlton has earned the reputation as a global brand leader in luxury hospitality. As part of our team, you will learn and exemplify the Gold Standards, such as our Employee Promise, Credo and our Service Values. And our promise to you is that we offer the chance to be proud of the work you do and who you work with.
In joining The Ritz-Carlton, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
