Travelodge Hotels (Asia) Pte. Ltd. is a hotel investment, management, and operating company based in Singapore. We envision to be one of the leading and fastest growing midscale hotel chains in Asia. To date, we are managing more than 4,000 rooms in 6 countries and more than 15 gateway cities across Asia Pacific.
We are looking for a highly analytical, passionate, and ambitious
Senior Distribution Manager in Japan with a solid performance track record in growing B2C online-travel industries, especially hospitality business to join Travelodge Hotels Asia global expansion team.
The role will be responsible for driving Travelodge business growth of online sales and distribution strategy via various digital proprietary and non-proprietary channels in Japan. You will be part of the HQ corporate team who build Travelodge online brand awareness among core targeted Japanese travelers. You will lead and build an ideal digital distribution channel mix for Japan consumer market. Reporting to headquarter in Singapore, you will work with both domestic Japan team and global team from South Korea, Philippines, Hong Kong, Indonesia, Thailand, Singapore, and Malaysia.
Ideal candidates are expected to be equipped with impeccable sense of ownership, humility to learn, and solid attention to detail. Candidate must have deep understanding about Japan online retail market especially on how Japanese travelers book their accommodation and travel needs. If you are passionate about revolutionizing travel with digital technology, and looking for a steep learning curve to grow APAC markets, you will love this rare and rewarding career opportunity.
Responsibilities:
Market Launcher and Strategic Role-
Responsible in building and leading Travelodge Japan Go-To-Market strategy based on company strategic direction on yearly basis.
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Responsible in managing an effective Travelodge hotels digital distribution with key local B2C online partners and direct channels in Japan.
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Accountable in leading negotiation and joint-business planning with strategic distribution partners to increase Travelodge hotels awareness and trials among Japanese travelers.
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Lead, develop, and unlock new digital distribution partners with sizable demand and relevant travel corridors to Travelodge hotels in Japan.
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Co-driving successful hotel pre-opening project in Japan on digital sales and marketing.
Market Insight and Custodian Role-
Represent Travelodge Asia group for Japan business to business delegation and summits.
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Drive regular weekly reports of performance and local market insights based on both empirical and data-driven analytical reports to improve hotels penetration rate (MPI).
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Conduct competitor audit and in-depth analysis cross channel promotion, identify hotel competition and OTA market demand trends and opportunities.
Operational Excellence Role-
Manage, audit, and improve hotel digital content excellence across all digital B2C platforms in Japanese languages.
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Improve and safeguard operational metrics (ranking, cancel rate, review, price positioning) across Japan digital platforms to accelerate conversion rate.
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Design, propose, and recommend pre-planned promotion across key digital platforms with clear objective of attaining incremental revenue and profitability for each channel.
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Responsible in managing supply-demand platform connectivity at all times, escalate and trouble shoot, problem solve with technology vendors in case of system disruption.
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Responsible in nurturing, managing, and achieving designated brand price parity level across all online distribution platforms for Travelodge hotels in Japan.
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Champion zero-error culture in operation and system setup, to hunt and implement continuous improvement to achieve OTA promotion excellence and zero rate leakage.
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Manage and improve 3rd party cost of sale to optimize revenue and reduce overhead.
Requirements:
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Bachelor's degree in Marketing, Business, Economics, Psychology, Public Relations, Data Science, Mathematics, or a STEM related field from reputable universities.
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Minimum 3 years of relevant experience in reputable hospitality industry or OTA or consulting firms.
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Proven track record or natural ability of help managing end-to-end project with solid KPI output, focusing on delivering outcome-driven results.
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Attention to detail is a-must with familiarity with number and data-driven hypothesis.
- Ability of multitasking and excellent project management skills.
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Love rapid experiment to continuously iterate white space opportunity.
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Resourceful and possess strong grit to make up for the gap.
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High integrity and entrepreneurial self-driven ambition to grow.
- Strong data analytical skills with critical thinking. Highly proficient in Microsoft Office Tools especially Excel. Literacy in data scrumming and analysis tools such as SQL, Google Analytics, Tableau, or similar is a BIG plus.
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Excellent English and Japanese communication and collaboration skills, with the ability to work efficiently across cross-functional teams.
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