Marketing Specialist plays a key role in driving brand awareness and market engagement activities for Yale and ASSA ABLOY brands in Vietnam. This position is responsible for executing marketing strategies and activities that generate demand, increase traffic, and deliver qualified sales leads to maximize sell-out performance. The role also includes managing the company’s hotline to ensure exceptional customer service and support.
1. Brand Awareness & Demand Generation
Develop and implement marketing initiatives to strengthen brand visibility for Yale and ASSA ABLOY across Vietnam.
Drive traffic and generate sales leads through targeted campaigns and activities.
2. Product & Trade Marketing Execution
Plan, design, and execute marketing programs to support the sales team and distributors, includes, but not limit to:
Signboards at distributor stores.
Sample boards, mock-ups, and Yale corners for in-store display.
Organization of industry events, seminars, and trade shows.
Creation of communication materials for product and trade promotions.
Production of sales publications such as catalogs, leaflets, and user manuals.
3. Digital Marketing & Communications, Events
Manage digital channels including Facebook, LinkedIn, and company websites.
Oversee PR activities and corporate communications to enhance brand reputation.
Coordinate CSR initiatives and team-building activities to foster company culture.
4. Hotline/Call Center Management
Handle and oversee the compan’s hotline operations to ensure timely and professional responses to customer inquiries and support requests.
Monitor service quality and implement improvements to enhance customer satisfaction.
5. Market Intelligence & Customer Engagement
Collaborate with the sales team to co-visit customers, gather insights, and understand market demand.
Analyze competitor activities and develop competitive, customized solutions aligned with company strategy.
Provide regular updates and reports on customer requirements and project progress to all stakeholders.
6. Representation & Compliance
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Act as the official representative of ASSA ABLOY Vietnam at industry-related events.
Uphold ASSA ABLOY values and protect the integrity of the Yale and ASSA ABLOY brands in all activities.
7. Additional Responsibilities
Perform other tasks as assigned by supervisors and the company.
