勤務地
その他東京
雇用形態
正社員
給与
経験考慮の上、応相談
Key Responsibilities:
1. Strategic Marketing & Go-To-Market:
• Develop mid- to long-term marketing strategies for the Japanese market aligned with overall business strategy
• Define and strengthen brand positioning in a competitive landscape of global IT and consulting firms
• Plan and execute Go-To-Market strategies for: o Digital Transformation (DX) o AI / Data / Cloud o Software Development & System Integration
• Collaborate closely with sales, pre-sales, and delivery teams to ensure marketing drives tangible business outcomes
2. B2B Demand Generation / Lead Generation:
• Plan and execute B2B marketing initiatives, including: o Lead generation campaigns o Account-Based Marketing (ABM) for enterprise clients o Seminars, webinars, workshops, and major exhibitions (e.g., Japan IT Week, CEATEC)
• Design and manage marketing funnels (MQL / SQL) in collaboration with sales
• Monitor and continuously improve lead quality and conversion rates 3. Branding & Corporate Marketing
• Manage brand presence in the Japanese market across: o Corporate website (Japanese) o Company profiles, brochures, and proposal materials o Press releases, PR activities, and media relations
• Ensure messaging aligns with Japanese business culture (trust, quality, long-term partnership)
• Coordinate with advertising agencies, media, and external vendors as required
4. Content Marketing & Thought Leadership:
• Define and oversee content strategy, including: o Case studies o White papers o Industry insights related to DX, AI, cloud, and offshore IT services
• Establish thought leadership through: o Executive interviews o Industry commentary and insight articles o Co-created content with global partners (e.g., cloud and technology partners)
• Maintain high-quality, value-driven content for Japanese enterprise customers
5. Digital Marketing & Analytics:
• Manage digital channels: o Website & SEO o LinkedIn (B2B focus) o Email marketing
• Analyze marketing performance using data and dashboards
• Promote and optimize the use of CRM and marketing automation tools (e.g., HubSpot, Salesforce)
6. Marketing Organization Management:
• Lead and develop the marketing team, including internal members and external vendors
• Define and manage KPIs / OKRs for the marketing function
• Control and optimize the marketing budget
• Report regularly to Japan management and global headquarters
職務経験
10年以上
キャリアレベル
エグゼクティブ・経営幹部レベル
英語レベル
ビジネス会話レベル
日本語レベル
ネイティブ
最終学歴
大学卒： 学士号
現在のビザ
日本での就労許可が必要です
Requirements-
Mandatory:
• 8+ years of marketing experience
• 3+ years of management experience (manager or department head level)
• Strong B2B marketing background • Japanese language: Business level (Native or JLPT N1 equivalent)
• Bachelor’s degree or higher
Preferred Experience:
• IT services, system integration, software development, outsourcing, consulting, or DX-related industries
• Experience in PR and corporate branding within the IT services sector
• Strong understanding of enterprise B2B purchasing processes in Japan
• Experience collaborating closely with sales and senior stakeholders
• Strategic thinking, stakeholder management, and executive presentation skills
• Knowledge of global delivery or offshore IT models
Language & Cultural Skills:
• English: Business level (for communication with global headquarters)
• Strong understanding of Japanese corporate culture and customer expectations
雇用形態正社員給与経験考慮の上、応相談
募集について
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