Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
JOB SUMMARY:
The Brand Lead will support all aspects of marketing for Toxins products, developing and executing strategies to meet or exceed budget and market share targets. Key responsibilities include:
1. Strategic Marketing Leadership
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Accomplish successful launch of products in the pipeline by working closely with brand team members.
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Develop and execute annual and mid-long term marketing strategy in close collaboration with stakeholders (in both English and Japanese).
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Identify opportunities and solutions to better meet customer needs, both short- and long-term.
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Establish and maintain relationships with KOLs (Key Opinion Leaders), relevant organizations, and other key stakeholders to ensure strong brand endorsement from KOLs and to implement strategy.
2. Brand and Product Program Execution
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Lead ownership of product strategy for new products.
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Develop and deliver comprehensive product marketing plans and tactical programs, including objectives, KPIs, and expected returns.
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Work collaboratively with internal functions (Medical, Sales, etc.) to facilitate the implementation of commercial programs and align with company objectives.
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Support the development and execution of customer-specific plans, tailoring programs to address product issues and customer objectives.
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Communicate brand tactics and plans effectively with the sales force to ensure flawless implementation.
3. Promotion, Materials, and Event Management
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Develop promotional materials such as brochures and tools for HCPs and patients, and ensure timely development of sales aids and clinical education support.
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Plan and execute congress activities such as sponsor seminars, symposiums, advertisements, and booth management as per brand strategy.
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Manage all marketing communication programs, ensuring alignment with company/marketing strategy and full compliance.
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Oversee and manage external vendors for promotional activities and materials.
4. Market Analysis & Forecasting
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Analyze and understand key physician and account segments, as well as consumer customer profiles. Provide actionable recommendations to increase market share.
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Establish and leverage a marketing database to understand customer needs, market size/growth, and competitive share. Initiate and manage market research projects as needed.
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Monitor market trends and conduct regular market analysis (size, growth, competitive share), and periodic direct customer engagement to inform trends and territory support.
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Prepare product forecasts and monitor inventory, recommending improvements as required.
5. Sales Target Achievement & Training
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Meet or exceed product area sales targets in units, value, and other KPIs on a quarterly and annually basis.
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Plan and execute sales force trainings together with the field training team, ensuring all representatives maintain high product knowledge and objection handling skills.
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Support and implement sales training activities related to product/business knowledge and promotion.
6. Budget Management
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Manage marketing budgets, including providing recommendations for resource reallocation to maximize business impact.
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Conduct ongoing budget management, including external vendor costs and internal program expenditures.
Qualifications
Education and Experience
The position requires an individual who has product management experience as a marketing professional in a pharmaceutical, medical devices or healthcare industry. Relationship management with internal and external stakeholders as well as communication will be among your key strengths together with strong analytical skills
and business acumen. The successful candidate will be required a “hands-on” approach, requiring personal initiative and responsibility while operating at a high level of performance and efficiency. This is a high profile role in a relatively small marketing group, so you will wear a lot of hats in this assignment, as opposed to similar positions in a leading company.
Essential Skills, Experience, and Competencies (includes Licenses, Credentials)
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Bachelor’s degree in Marketing/Business, or related field, MBA is desirable.
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Minimum 3+ years successful marketing track record in product management with multiple experience launching new products
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People management experience is highly desired
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Experience in the development of marketing strategies and tactical plans
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Strong analytical skills and proven strategic agility with the ability to succeed in a fast-paced, entrepreneurial environment
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Technical marketing skills (needs, segmentation, situational analyses, creation of competitive strategies, risk assessment etc.)
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Minimum of 3 years’ experience in pharmaceutical industry/medical industry / healthcare industry
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Financial/budgetary experience
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Self-starter, able to collaborate with others to accomplish objectives
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Ability to effectively interact with all levels of executive managementReceptivity to feedback – welcomes and acts on feedback and displays humility
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Ability to work in a team environment
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Fluent in English (speaking and writing), native Japanese
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Good fit with the ways we work as per below.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
