JOB PURPOSE
- Contribute to the fast growth of the brand(s), through strong consumer recruitment and trade activation.
RESPONSIBILITIES
Brand Planning & Execution
- With the support of the Marketing Manager and Senior Brand Manager, develop effective 12-months rolling brand plans and execute them with multi-functional teams to grow sales and equity.
- Prepare key brand presentations (including annual plans, quarterly updates & reviews) with a consistently high level, offering strategic insights and creative thinking.
- Discuss, update, and align with Brand Companies on Japan strategies and plans.
- Lead product launches including business case preparation, new SKU registration, trade announcement, sales presenter and back label development, closely working with the Logistic team and Brand Company
Activation planning, implementation & evaluation
- With the support of the Marketing Manager and Senior Brand Manager, define the most efficient investment mix across touchpoints to return on sales growth & equity building.
- In more details, develop & implement the following :
✓Last 3 feet Visiblity & Activation programs (including on trade, off trade & Ecommerce) - in collaboration with Trade Marketing & Sales teams,
✓Consumer and Trade Mentoring programs – in collaboration with sales team with the support of Brand Ambassadors,
✓Trade event (e.g. tasting seminars), influencer and/or media plans where relevant- in collaboration with internal and external stakeholders,
- Ensure a strong buy-in of Commercial and Trade Marketing teams to the plans, in order to secure a strong roll-out.
- Provide qualitative and quantitative evaluations of marketing activations both in terms of return on Sales and return on Equity.
- Regular analysis of key business metrics, including sales, market share, and pricing, with the support of the available reports/insights team, to make business recommendations and adapt the plans when/ if necessary.
Monitor and control operating costs and A&P expenditures to ensure alignment with agreed budgets/latest estimate.
