The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company (TCCC) system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end to end impact on growth, productivity, and efficiency.
This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain based, product centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams.
The Director, Digital Transformation / Scrum Master is responsible for translating Coca-Cola's global digital strategy into a clear, actionable roadmap for the Operating Unit, ensuring strategic priorities are effectively planned, governed, executed, and adopted to deliver measurable business value.
This role serves as the strategic partner between Global Digital Services, Operating Unit leadership, product teams, and business stakeholders to align digital investments with business priorities, manage the regional digital portfolio, and establish the operating model required to maximize value realization. The Director, Digital Strategy & Planning oversees portfolio planning, governance, demand management, business performance, and change adoption while ensuring the Operating Unit maintains alignment with enterprise digital priorities.
The role requires exceptional strategic thinking, portfolio leadership, business acumen, and stakeholder influence to connect enterprise strategy with regional execution and deliver sustainable business outcomes across the Coca-Cola system.
Responsibilities include:
Manage the Operating Unit digital product and data portfolio, ensuring investments are prioritized based on strategic value, business impact, and organizational capacity.
Lead integrated business planning, portfolio governance, and prioritization processes across digital initiatives, products, and platforms.
Define and evolve the Operating Unit digital operating model, governance structures, decision forums, and ways of working that enable consistent execution.
Establish value realization frameworks, defining OKRs, KPIs, and outcome-based metrics to measure business performance and investment effectiveness.
Influences senior executives on digital strategy, portfolio investment, governance, and business transformation priorities.
Builds alignment across Global Digital Services, Operating Units, bottlers, and business leadership.
Establishes trusted partnerships across business and digital organizations to accelerate adoption and value realization. Builds strong relationships across the Coca-Cola system to drive collaboration, adoption, and successful business outcomes.
A strategic, business-oriented leader with deep experience connecting enterprise strategy to operational execution. Combines expertise in digital transformation, portfolio management, governance, and business performance to help organizations prioritize investments, accelerate execution, and maximize measurable business outcomes.
Recognized for influencing senior leaders, simplifying complexity, and building collaborative partnerships that enable successful enterprise transformation across highly matrixed global organizations.
Experience & Qualifications
10–15+ years of experience in digital strategy, business transformation, portfolio management, enterprise planning, product strategy, or related leadership roles.
Strong experience leading portfolio management, demand management, governance, and strategic planning processes.
Familiarity with digital product organizations, Agile delivery, AI-enabled planning, and enterprise transformation initiatives.
Experience within consumer products, commercial, supply chain, or enterprise operations environments preferred.
