仕事内容:
CRM Manager is responsible for Customer Relationship Marketing (CRM) in the Japanese market, focusing on designing and managing continuous relationships between the brand and its customers throughout the entire customer journey.
Based on HQ’s global CRM strategy and data framework, this role plans and executes CRM campaigns and communications tailored to the Japanese market.
Through key CRM channels such as email and LINE, the role aims to drive customer conversion, encourage repeat purchases, and build long-term customer relationships.
Additionally, this position is responsible for designing and managing omnichannel customer experiences that connect both online and offline touchpoints.
Key Responsibilities
1. CRM Campaign Planning & Execution
Plan and execute CRM campaigns for the Japanese market.
Key Channels
Responsibilities
- Plan CRM campaigns
- Manage CRM communication calendar
- Develop CRM messaging aligned with brand campaigns
- Execute seasonal and event-driven CRM programs
- Analyze and optimize campaign performance
2. Lifecycle CRM Management Based on Customer Journey
Operate CRM programs aligned with the customer purchase journey.
Key Areas
- New customer welcome programs
- First purchase conversion
- Repeat purchase stimulation
- Customer retention and engagement
Examples
- Welcome journey programs
- Product discovery campaigns
- Repurchase CRM programs
- Campaign-driven CRM messaging
3. LINE / Email CRM Operations
Manage LINE and email channels, the primary CRM platforms in the Japanese market, including communication strategy.
Responsibilities
- Plan CRM messaging
- Manage customer communications
- Develop engagement programs via LINE and email
- Analyze channel performance
4. Omnichannel Customer Experience Integration
Plan CRM programs that connect online CRM communications with offline experiences.
Examples
- CRM programs to drive store visits
- Campaign and event-linked CRM initiatives
- Customer communications connected to offline experiences
5. CRM Data Analysis & Insights
Analyze CRM campaign performance and customer behavior data to improve CRM strategies.
Responsibilities
- Analyze CRM performance
- Evaluate customer engagement and response
- Compare performance across channels
- Share insights with HQ CRM team
アピールポイント:
Gentle Monster、TAMBURINSのコミュニケーション＆プランニング部門において、日本のプロジェクト、プランニング、コミュニケーションを担当し、弊社ならではの経験ができます。
求める人材:
求めている人材
・トレンドに敏感で関心の高い方
・韓国語・英語でのコミュニケーションが可能な方
・韓国および日本市場に対する理解が高い方
・ファッションブランドのマーケティング企画・プランニング関連の業務および業界経験をお持ちの方
勤務時間・曜日:
9:00-18:00
休憩１時間
休暇・休日:
完全週休2日制
◇ 年間休日120日以上
勤務地:
東京都渋谷区
アクセス:
JR山手線 / 渋谷駅 徒歩約8分 東京メトロ銀座線 / 渋谷駅 徒歩約8分 東急田園都市線 / 渋谷駅 徒歩約8分 東京メトロ半蔵門線 / 渋谷駅 徒歩約8分
待遇・福利厚生:
交通費 社会保険(雇用、健康、厚生年金、労災)
・給与経験考慮
・有給休暇制度
・昇給あり
・交通費支給
・育児休業制度
・育児短時間勤務制度
・研修制度
・勤務中の食事費用負担（金額応相談）
試用期間給与（入社日から3ヶ月）
その他:
雇用形態: 正社員
給与: 5,000,000円 - 9,000,000円 年俸
平均所定労働時間（1か月当たり）: 160時間
職歴:
