The Senior Director, Experience Design is accountable for shaping and leading end-to-end brand, shopper, and consumer experiences across the market, using design as a strategic lever for business growth.
This role goes beyond creative execution to act as a core contributor to business and brand strategy, embedding design thinking into commercial priorities, portfolio choices, channel strategies, and system execution.
The role requires a hands-on, highly strategic design leader with strong people leadership and communication capabilities—able to inspire teams, influence senior stakeholders, and translate consumer and cultural insights into distinctive, scalable experiences that drive brand equity and business results.
1. Experience Design as Business Strategy
Ensure brand, shopper, and consumer experiences are intentionally designed to drive relevance, differentiation, frequency, and system value.
2. End-to-End Experience Leadership
Lead the design and delivery of holistic brand and shopper experiences across physical, digital, retail, and commerce touchpoints.
Ensure experiences are human-centric, culturally resonant, and locally relevant, while aligned with global brand platforms and creative standards.
3. Shopper & Commerce Experience Excellence
Provide strategic leadership on shopper and retail experience design, spanning modern trade, traditional trade, on-premise, and e-commerce ecosystems.
4. Creative Strategy & Design Craft
5. People Leadership & Capability Building
Foster a culture of collaboration, curiosity, and accountability across design, marketing, and commercial teams.
6. Cross-Functional & System Collaboration
Partner closely with Brand, Category, Commercial, Digital, and Platform teams to ensure seamless experience integration.
Lead agency and external partner ecosystems, ensuring clear direction, strong collaboration, and high-quality output.
7. Governance, Effectiveness & ROI
Ensure experiences are delivered with clarity, consistency, and quality, aligned to brand governance and system standards.
Define and track measures of experience effectiveness, including brand impact, engagement, and commercial outcomes.
Qualifications & Experience
Over 15 years of experience in Design, creative strategy, brand design, or shopper/retail experience roles.
Leadership Attributes & Skills
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
June 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
