Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Japan Channel & Partner Communications Marcom team is responsible for all marketing communications and customer experiences across Apple’s indirect channels in Japan. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple’s brand and creative standards of excellence.
Channel & Partner Communications Lead, Marketing Communications - Japan
説明
As we grow our business in Japan, we are seeking an exceptional individual who can operate successfully in our exciting fast-paced environment and lead our Channel and Partner Communications team.","responsibilities":"Leading the team responsible for driving ambition for Apple’s presence in the channel environments, making recommendations on closing skill gaps to drive integrated partner marketing plans, and represent groups on the Japan Marcom Leadership Team
Drive planning and creative execution of Apple-led communications & experiences (product launches, refreshes, campaign extensions) in Channel, ensuring on-time delivery, seamless execution and ongoing learnings and insights
Ensure alignment both internally with world wide (WW) channel functions and sales, and externally with partners
Define clear annual sales and marketing plans for key partners by working closely with key sales account managers to define not only better branded merchandising solutions throughout a partner's retail estate, but also better integrated communications to support initiatives
Synthesizing annual partner plans at the local (Geo) level and identifying key opportunities to feed the Marketing planning review process
Responsible for understanding and sharing insights pertaining to key business partners across a variety of routes to market
Close partnership with the WW Channel and WW Partner Communications leads to ensure ongoing alignment of platforms and content across all routes to markets
Develop excellent collaborative working relationships with all internal and external stakeholders
その他の条件
An understanding of digital platforms in Japan, provide guidance on consumer journeys to drive platform engagements and content innovations
A deep understanding of offline and online retail environments in Japan across different cities and types of routes to markets; ability to drive strategic points of view
Capable of seeing the bigger picture and orchestrating projects to the end
Proven experience of strong leadership skills at all levels of a global organization, working with and inspiring a large team
Extensive experience in, brand communications (ATL and BTL), and an understanding of full spectrum communications
A strong strategic problem solver, capable of influencing senior stakeholders, both internally and externally
Capable of decoding creative work quickly to feedback real time on partners ideas and creative concepts
Experienced in partnering with, and building productive relationships with creative teams
Proven flexibility/adaptability to change in dynamic environments and working as a member of a strong team
Strong attention to detail and results oriented
Experience working with third parties, to influence, inform and guide their creative efforts
Knowledge of channel marketing disciplines, including visual merchandising, retail marketing/campaigns, POS, and customer-engagement programs
必要なスキルと能力
18+ years experience in a marketing/advertising agency or in-house marketing communications organization
10+ years experience leading and developing a team
Business level fluency in both English and Japanese
