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Marketing Manager, Endourology — Japan
Department: Urology and Critical Care (UCC)
Reports to: Marketing Director, Japan (UCC)
Direct reports: None at present — this is a senior individual-contributor role carrying portfolio leadership and a mandate to strengthen the broader marketing function
Travel: Up to 30%, domestic with occasional international travel
Business Context
Endourology is positioned to become the richest portfolio in the business unit, backed by a multi-year pipeline of new product introductions in stone management. Over the next two to three years, the portfolio will see successive launches spanning next-generation single-use scopes, laser platforms and associated disposables, and novel procedural devices — beginning with a near-term flagship launch intended to drive aggressive market share expansion. This role has been created with strong executive sponsorship to bring senior marketing capability to the portfolio, and serves as a key strategic partner — the right hand — to the Marketing Director.
Role Summary
The Marketing Manager, Endourology owns portfolio strategy and launch execution for the Endourology franchise in Japan. The immediate mandate is launch excellence: bringing a rich stone management pipeline to market over the coming years, starting with a flagship next-generation product where the goal is full conversion of the existing user base and significant share capture. Beyond individual launches, the role owns the multi-year portfolio roadmap, market development for new procedure categories, and value communication reflecting Japan's reimbursement environment.
Equally important, this role carries an explicit mandate to raise the capability of the overall marketing function — codifying launch practices, mentoring colleagues, and setting the standard for strategic marketing across the team. The position works closely with sales leadership, key opinion leaders, market access, and global marketing, and operates with high executive visibility.
Key Responsibilities
Portfolio & launch strategy
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Own the Endourology marketing plan and multi-year launch roadmap; define positioning, segmentation, targeting, and pricing input for each new product introduction
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Lead end-to-end launch execution for the lead pipeline product, from pre-launch planning through post-launch acceleration
Market development & conversion
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Design and drive account-level conversion programs (evaluation, trial, adoption) to migrate the existing user base to next-generation products and capture competitive share
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Build market development programs for new procedure categories and technologies introduced by the pipeline
Clinical evidence & KOL engagement
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Establish and maintain relationships with leading urologists and endourologists; develop podium, conference, and peer-to-peer education strategies
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Translate clinical evidence into credible, differentiated messaging for surgical audiences
Sales enablement
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Develop selling tools, training programs, objection-handling guides, and case support materials that measurably improve field execution
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Partner with sales leadership on target account strategy and launch sequencing
Market access & value communication
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Map reimbursement pathways for new technologies and develop value messaging reflecting Japan's hospital economics; partner with market access functions on launch readiness
Global liaison
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Represent Japan market requirements and competitive dynamics to global marketing; shape global launch plans, localize assets, and provide forecast input
Marketing capability building
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Codify launch playbooks and strategic marketing practices for reuse across the team
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Mentor and develop marketing colleagues, raising the function's overall standard of strategic thinking and execution
Success in the First 12 Months
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Lead pipeline product launched (or launch-ready) with conversion strategy in active execution and measurable adoption in priority accounts
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Multi-year Endourology portfolio roadmap endorsed by local leadership and global marketing
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Launch playbook codified and in use across the marketing team
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Credible KOL network established across key academic and high-volume centers
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Recognized by sales and marketing colleagues as the strategic reference point for the Endourology portfolio
Candidate Profile
Required Experience & Qualifications
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10+ years in medical device commercial roles, including 5+ years in downstream/product marketing with demonstrated launch leadership — multiple product launches owned from planning through post-launch
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Urology, endoscopy, or surgical device experience strongly preferred; familiarity with stone management a plus
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Business-level English (written and spoken) — this role shapes and negotiates with global marketing — and native-level Japanese
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Bachelor's degree required; MBA or clinical background a plus
Core Capabilities
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Launch excellence — proven, repeatable launch methodology: market preparation, positioning, KOL advocacy, field readiness, and post-launch acceleration
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Portfolio & strategic marketing — able to sequence and resource multiple introductions over a multi-year horizon, not just execute single launches
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Conversion & share-capture marketing — experience migrating an installed user base to a next-generation platform while defending against competitive response
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Clinical credibility — engages surgeons as a knowledgeable counterpart; fluent in procedural workflow and clinical evidence
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Market access literacy — working knowledge of Japan's reimbursement system and how it shapes new technology adoption
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Global collaboration — advocates effectively for local market needs within a global organization; influences without authority
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Leadership beyond reporting lines — raises the performance of peers and partners through mentorship, playbooks, and example
Strongly Preferred
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Experience with hybrid capital-plus-consumable business models (e.g., platform placement driving disposables pull-through)
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Track record of mentoring or developing marketing talent
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visithttps://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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JPN Tokyo - Minato-ku
