Purpose:
Drive sustainable growth of the Professional for Global Professional division to gain market leadership in hair color market in JP/CN/APAC.
Become one of core members to grow the hair color brand with innovative NPD pipeline and customer-centric 360 marketing plan to maximize on/offline engagement with hair stylist and end-consumers across Asia.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
Think big and be brave to join the exciting journey of innovation & change in the diverse, multi-national Shiseido Professional Business Unit.
Roles & Responsibilities:
Manage selected HAIR CARE project independently using marketing skill & knowledge.
Manage NPD plans/insight/targeting/concept/production/COG control/pricing.
Make a clear USP, unique product story and Communication story.
Manage developing new and existing marketing/communication activity/on-line and off-line tools to enhance customer journey touch points.
Track progress of project KPIs for HQ and country.
Close collaboration and communication with internal/external stakeholders, partners, agencies, country teams.
Must have
Minimum '5 years marketing experience
- Track record in global/regional roles developing product category brand strategies and activity at consumer goods company.
- Experience in NPD and/or 360 marketing, on/offline communication (preferably in hair care or skin/body care) by oneself
- Experience in KPI tracking
- Experience and skill to drive the above marketing tasks independently
Nice to have
Beauty market experience
Sense for aesthetics and creatives
Experience in Region/Country collaboration & steering
International experience, Asia preferred
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
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Diverse national and international growth opportunities
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Global wellbeing standards with health and preventive care programs
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Gender-neutral parental leave for a minimum of 8 weeks
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Employee Share Plan with voluntary investment and Henkel matching shares
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Retirement Pension Plan (Corporate DC and CB composition)
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Sick Leave
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Group Term Life Insurance
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Supplementary Workers' Accident Insurance
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
