Tokyo Supercars - Content Producer
The Content Marketing Specialist will be responsible for overseeing content creation and
strategy for both the Tokyo Supercars and Tokyo JDM Tours brands. All responsibilities
outlined below apply to both brands.
Content Creation and Strategy
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Collaborate with the Marketing Manager and CEO to develop and implementcontent strategies aligned with brand guidelines and key business goals,including increasing vehicle utilization, membership growth, revenue, andprofitability.
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Plan, shoot, and direct content onsite at events, experiences, and in therecording studio.
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Monitor the calendar to proactively identify and attend tours that align withcontent goals, capturing valuable material independently and autonomously.
Social Media Growth
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Publish content across Instagram, Facebook, TikTok, YouTube and othermessaging platforms such as Whats app and Line for both Tokyo Supercarsand Tokyo JDM T ours.
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Create, manage and update a monthly social media content calendar in linewith the overall content strategy to ensure consistent, effective, and engagingmessaging.
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Post daily stories on social media to maintain an active and engagingpresence.
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Publish multiple short-form content posts weekly on each platform (specificposting frequency to be finalized as part of the content strategy).
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Publish long-form Youtube content for Tokyo Supercars and Tokyo JDMT ours. (specific posting frequency to be finalized as part of the contentstrategy).
Team and Resource Management
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Manage offshore editors to ensure efficient content production whilecontinuously refining workflows.
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Coordinate with drivers to obtain content from bookings when not physicallypresent, ensuring timely submission and smooth content flow for socialmedia stories and posts.
Content and Equipment Organization
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Extract and organize content from cameras in a timely manner after eachuse.
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Maintain a well-structured Dropbox system for all content, organized by dateand event.
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Manage location, proper storage, and transportation of all A/V and cameraequipment provided by Club Velocita K.K..
Scriptwriting and Research
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Write scripts and content plans for long-form YouTube videos and short-formnarrated social media content.
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Craft professional and engaging captions for all social media posts.
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Conduct research on vehicles and topics relevant to our content needs.
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Conduct industry research to inform content strategies and remain ahead ofemerging trends.
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Produce detailed content plans for each shoot and event you attend to besent to the team in order to ensure proper organization with the rest of theteam.
