The SBS (Small Business Services) Internal Acquisition Manager is responsible for leading the strategy, planning, and execution of Internal Acquisition initiatives that drive sustainable growth within the SBS portfolio. This role focuses on maximizing customer lifetime value by accelerating Card Upgrade, Supplementary Card acquisition, and X-sell (selling SBS card to Consumer card members), and optimizing marketing offers and customer journeys across multiple channels.
As a key member of the Acquisition team, this position serves as a growth engine for the ICS (International Card Services) business by delivering incremental GCM (Gross Contribution Margin) growth while enhancing customer satisfaction through data-driven marketing strategies. The role requires close collaboration with cross-functional teams across Japan and COE (Center of Excellence) to identify growth opportunities, improve marketing effectiveness, and drive business transformation.
This leadership role manages a team and is responsible for building an inclusive, high-performing organization by effectively leading individuals with diverse backgrounds, perspectives, and varying levels of expertise while developing future leaders.
- Strategic Marketing & Business Acumen: Proven experience in marketing strategy, customer acquisition, CRM, portfolio growth, or related commercial functions, with a demonstrated track record of delivering measurable business results through data-driven decision making and customer-centric strategies.
- Leadership & People Development: Proven people leadership experience with the ability to lead, coach, and develop high-performing teams comprising individuals with diverse backgrounds, functional expertise, and varying levels of experience, while fostering an inclusive and collaborative team culture.
- Analytical & Execution Excellence: Strong strategic, analytical, and problem-solving capabilities, with experience managing end-to-end marketing campaigns, translating customer insights into business actions, and effectively managing multiple priorities in a fast-paced environment.
- Stakeholder & Communication Skills: Exceptional stakeholder management, influencing, and project management skills, with the ability to build productive partnerships across cross-functional, regional, and global teams. Excellent verbal, written, and presentation skills in both Japanese and English.
- Results Orientation & Integrity: Customer-focused, innovative, and highly results-driven, with a commitment to continuous improvement and the highest standards of integrity, governance, compliance, and risk management.
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.
