Join the Coca-Cola Company, a global brand that has been innovating and evolving since 1886, and become a part of our inspiring brand strategies. We are currently seeking a Brand Manager who is creative, innovative, and inspirational to refresh the world. This role requires a high level of collaboration, working effectively with various stakeholders including brand team members, agencies, customer teams, innovation, R&D, and commercial leadership. If you are strategic, driven, and collaborative, we want to hear from you.
The role of this position is to lead brand management, marketing, and P/L management of Sparkling Flavors Brands, with primary scope of Fanta.
In partnership with Japan & South Korea cross-functional teams, Global Sparkling Flavors community network, and the bottling partners, he/she will be expected to deliver high-quality brand experiences to the consumers and customers in the most disruptive, effective and efficient way, and to develop disproportionate and innovative platform for business growth.
Lead brand business diagnosis (consumer centric, as well as channels, competition, customers and trends), strategy proposal, core business growth & new innovation pipeline development, campaign planning/execution, and market operation execution.
Lead future product pipeline to deliver sustainable revenue and profit by closely working with related functions, such as R&D, Technical, Procurement, Human Insights, Design, Finance, Legal and Commercialization.
Proactively manage P/L for the positive impact on System Economics, by proposing to reduce cost, increase efficiency, and improve Package & Channel mix.
Work closely with the Global Sparkling Flavors community to ensure local market dynamics are well reflected in global strategy development, synergize with other markets for bigger enterprise-wide contribution with scale, efficiency and expertise.
Qualifications & Requirements
Brand management / Marketing experience with big and/or global brands and/or emerging local brands: Proven experience in leading business with holistic consumer marketing experience; holistic market/business diagnostics to identify key issues, consumer in-depth insight identification, brand growth strategy development, innovation (business model, new product development), and campaign design/development, communication/creative development.
Attributes: Collaboration with Leadership, Strategic thinking, Consumer centric mindset, Strong passion and responsibility to deliver results, Ability to establish trust and build partnership across teams and geographies, Influential communication, Visioning, Positivity, Open minded and curious.
Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.
Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling, Sustainability, System Economics, User Experience (UX) Design
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 29, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
