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The Japan TV team is responsible for shaping the Apple TV discovery experience and ensuring a locally relevant, culturally resonant journey for our customers. Reporting to the TV Lead, this team works closely with International Platform, Marketing, Design, and Localisation groups to deliver an engaging, high-quality in-app experience.
Apple TV - Platform and Programming Manager, Japan
説明
The Platform & Programming Manager ensures the right content is surfaced at the right time by combining a deep knowledge of film and television with data-informed decision-making. This role drives editorial strategy, platform optimisation, and cross-functional execution to connect audiences with content they will love.","responsibilities":"Curate a compelling mix of Apple TV and third-party titles by building forward-looking editorial plans that anticipate cultural moments, local events, and the release calendar.
Develop creative angles, thematic collections, and unexpected editorial threads that bring the full breadth of the available catalogue to life for customers in Japan.
Analyse weekly performance data to understand customer engagement, developing hypotheses and running tests to continuously optimise programming decisions.
Launch and validate new platform features in-market, ensuring technical functionality and escalating bugs while operating under tight, shifting deadlines.
Maintain accurate content tagging and taxonomy structures within the local context to power highly relevant, localised customer recommendations.
Partner closely with Marketing, Design, and Localisation teams to drive the creation of consumer-facing assets that embody the Apple tone of voice.
Share editorial learnings and best practices with international platform peers to foster a culture of continuous improvement across global markets.
その他の条件
Experience partnering with cross-functional creative, marketing, and product teams to develop locally relevant consumer-facing assets.
Proficiency with complex metadata management, taxonomy structures, and content tagging systems.
Experience conducting QA and validating platform features, with the ability to identify technical issues and clearly document bugs for engineering teams.
Strong familiarity with Apple's brand guidelines, design principles, and maintaining a consistent tone of voice across customer touchpoints.
Demonstrated ability to collaborate effectively with international peers across multiple time zones in a matrixed global organisation.
High proficiency in data tracking and presentation tools, including Excel, Numbers, and Keynote.
Demonstrated willingness to embrace and experiment with AI tools to enhance editorial workflows or operational efficiency.
必要なスキルと能力
7+ years of experience in editorial programming, content curation, or entertainment merchandising for streaming platforms or digital media.
Proven track record of operating Content Management Systems (CMS), programming tools, and platform merchandising interfaces to execute editorial strategies.
Demonstrated ability to leverage data and performance metrics to inform programming decisions and turn insights into actionable optimisations.
Expert knowledge of film and television across genres, with a deep understanding of the Japanese entertainment landscape and audience preferences.
Professional fluency in Japanese and English.
