Lumen is the trusted network for the AI‑powered world, connecting people, data, and applications through our expansive fiber network and connected ecosystem. We enable secure, high‑performance connectivity across cloud, edge, and AI workloads for enterprises, governments, and communities.
At Lumen, you’ll work on infrastructure customers rely on today and build for what’s next, where performance, security, and resilience matter.
This is a high accountability environment where bold ideas drive real innovation for our customers, partners, and industry. The work is challenging, expectations are clear, and trust is built into how we operate. If you’re ready to take ownership, deliver meaningful impact, and help shape the future of AI‑ready connectivity, join us today.
- Collaborate closely with Japan Sales, APAC Marketing, Product, and cross-functional stakeholders to align marketing activities with local business priorities and regional go-to-market plans.
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Develop and execute integrated demand generation programs across physical and digital channels to drive awareness, engagement, qualified leads, and pipeline contribution in the Japan market.
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Partner with Sales to identify target accounts, support account-based marketing initiatives, and improve conversion from marketing activities to sales opportunities.
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Manage localization of global and regional marketing content, including messaging, campaign assets, presentations, and customer-facing materials, to ensure relevance for Japanese enterprise customers.
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Monitor market trends, customer needs, competitive activity, and campaign performance to recommend improvements and optimize marketing effectiveness.
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Prepare regular updates and performance reports for Japan and APAC leadership, including campaign outcomes, pipeline impact, budget utilization, and key risks or opportunities.
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Track KPIs and refine marketing strategies using data, analytics, and market insights
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Be a strong advocate for the Japan market, able to represent local priorities effectively and secure the attention, support, and resources needed from the broader marketing organisation.
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Be highly collaborative, building strong relationships with Japan Sales, Presales, Product teams, and the wider APAC organisation.
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Another duty is required.
- Demonstrate sound judgement and prioritisation, focusing resources on the initiatives that will have the greatest business impact.
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Have strong digital marketing expertise and be able to lead, optimise, and scale digital programs that drive measurable results in Japan.
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Be proactive, resourceful, and self-reliant, identifying opportunities, recommending new initiatives, and driving them forward with minimal dependency on others.
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Work with agility and flexibility, increasing investment in activities that are delivering results while adjusting or reducing effort where outcomes are not meeting expectations.
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Communicate effectively, be receptive to feedback, and navigate differing viewpoints constructively.
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Balance both short-term execution and long-term growth, establishing scalable processes and continuously optimising them for greater impact.
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Bring broad, end-to-end marketing experience, ideally gained in a startup or scale-up environment where they have owned multiple aspects of marketing.
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Build positive relationships across the team, take pride in their work, and represent Japan professionally through internal communications and presentations.
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Have a strong understanding of Japanese business culture, local regulations, and the expectations of Japanese enterprises.
What We Look for in a Candidate:
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5+ years’ Enterprise B2B experience in Regional Marketing in Japan
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Experience in Telecom/ Cybersecurity/ Service provider segment preferred
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Strong experience of running Marketing campaigns
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Good writing and verbal communications skills
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Business-level English proficiency required; native or fluent Japanese required.
Requisition #: 342878
Life at Lumen
Life at Lumen is human and connected, even in a fast moving, AI‑focused organization. We set clear expectations and trust people to meet them. With real support and shared accountability, teams collaborate better, move faster, and deliver meaningful outcomes.
Our Lumen 8 behaviors guide how we interact, make decisions, and work together, shaping a culture built to perform and win.
To learn more about Life at Lumen and how we live the Lumen 8, please visit:
https://jobs.lumen.com/global/en/life-at-lumen
Background Screening
If you are selected for a position, there will be a background screen, which may include checks for criminal records and/or motor vehicle reports and/or drug screening, depending on the position requirements. For more information on these checks, please refer to the Post Offer section of our FAQ page. Job-related concerns identified during the background screening may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Equal Employment Opportunities
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Privacy Notice
Lumen is committed to protecting the privacy and security of personal information collected during the recruitment and hiring process. Our Applicant Privacy Notice explains how we collect, use, disclose, and protect applicant information, as well as how individuals may request access to or deletion of their personal data.
To review Lumen’s Global Employment Applicant and Talent Community Privacy Notice, please visit:
https://jobs.lumen.com/global/en/privacy-notice
Disclaimer
The job responsibilities described above indicate the general nature and level of work performed by employees within this classification. It is not intended to include a comprehensive inventory of all duties and responsibilities for this job. Job duties and responsibilities are subject to change based on evolving business needs and conditions.
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Please be advised that Lumen does not require any form of payment from job applicants during the recruitment process. All legitimate job openings will be posted on our official website or communicated through official company email addresses. If you encounter any job offers that request payment in exchange for employment at Lumen, they are not for employment with us, but may relate to another company with a similar name.
