Overview:
Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.
Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.
Responsibilities:
Marketing Program Execution
Execute integrated marketing programs, including events, webinars, digital campaigns, and partner activities.
Event & Customer Engagement
Manage end-to-end execution of customer events, technical seminars, industry conferences, and virtual programs.
Coordinate agencies, vendors, speakers, logistics, and attendee communications to deliver exceptional customer experiences.
Lead Management & Demand Generation
Own marketing lead operations, including lead routing, quality monitoring, SLA tracking, and sales follow-up support.
Marketing Operations & Performance
Track key performance metrics including engagement, MQLs, conversion rates, and pipeline contribution.
Qualifications:
Bachelor's degree in Marketing, Business, Communications, Engineering, or a related field.
5+ years of experience in field marketing, marketing communications, demand generation, or marketing operations.
Experience in B2B technology, engineering software, semiconductor, EDA, simulation, or related industries.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
