GIVENCHY Marketing and Communication Senior Manager

Fashion Group -
港区

今すぐ応募する

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Position

Job Title : Senior Manager, Marketing and Communication
Company : Givenchy Japan, LVMH Fashion Group Japan K.K.
Location : Tokyo, Japan

Job responsibilities

Main Responsibilities:
Strategic Planning & Management

Formulate and lead a 360° marketing and communication strategy for Japan that reinforces Givenchy’s positioning as a modern luxury Maison rooted in couture, creativity, and bold elegance, while ensuring strong local relevance.
Translate global brand priorities into locally resonant, business-impacting initiatives that increase brand desirability, visibility, and client engagement across all touchpoints.
Identify market opportunities through consumer, competitor, and category analysis, and recommend strategic actions to strengthen Givenchy’s share of voice and share of market in Japan.
Define and monitor KPIs across brand awareness, earned media impact, client acquisition, event productivity, CRM engagement, store traffic, and omnichannel performance.
Lead budget allocation with a clear focus on ROI, brand equity, and commercial contribution, ensuring disciplined investment choices in a selective market environment.
Anticipate reputational risks and lead crisis communication planning in a way that protects the Maison’s image, values, and long-term desirability.

Public Relations & Media Relations

Build and elevate Givenchy’s presence with top-tier fashion, luxury, lifestyle, business, and cultural media to secure high-quality, image-consistent visibility.
Drive a PR strategy that balances brand heat, editorial credibility, and cultural relevance, rather than volume alone.
Develop and maintain strong relationships with editors, stylists, celebrities, VIPs, and opinion leaders who can authentically amplify the Maison’s image in Japan.
Oversee product and corporate communications across women’s and men’s universes, ensuring consistent storytelling, strong visual execution, and alignment with global brand expression.
Supervise sample trafficking and media placements with strong quality control to protect brand image and maximize impact.
Strengthen celebrity/VIP visibility and seeding strategy to support desirability and social conversation around the Maison.

Advertising & Digital Marketing

Lead integrated media and digital strategies that enhance brand desirability, audience relevance, and conversion potential, while preserving Givenchy’s premium and selective image.
Oversee local SNS and digital content strategy in alignment with global guidelines, ensuring that all executions reflect the Maison’s tone, aesthetics, and creative authority.
Partner closely with E-commerce and CRM teams to connect brand storytelling with client recruitment, retention, repeat engagement, and omnichannel client journey development.
Drive influencer/KOL strategy with a highly curated approach, prioritizing quality, brand fit, and cultural impact over scale.
Ensure all paid, owned, and earned touchpoints work cohesively to support launches, retail priorities, and key business moments.
Increase focus on performance visibility and actionable insights, using data to optimize campaign efficiency without compromising brand elevation.

Event Management

Conceptualize and lead high-impact brand experiences for press, VICs/VIPs, clients, and prospects that express Givenchy’s identity with sophistication, exclusivity, and modernity.
Ensure events are not only image-building but also contribute to client engagement, recruitment, retention, and retail activation.
Oversee all event-related planning and execution, including concept, guest strategy, venue, production, budget, and post-event analysis.
Develop event formats that create stronger local buzz and client intimacy, especially in support of key launches, retail moments, and top-client engagement.

Profile

Mission Statement:
Responsible for shaping and elevating Givenchy’s brand desirability and cultural relevance in Japan through integrated marketing and communication strategies aligned with the Maison’s global vision and business priorities. In close partnership with Paris Headquarters and local cross-functional teams, this role leads PR, Digital, Events, and CRM to strengthen brand equity, recruit and engage high-value clients, drive store traffic and omnichannel performance, and support sustainable market share growth in a highly competitive luxury landscape.

Reporting Structure: Report to President, Givenchy Japan

Additional information

Additional Main Responsibilities:
Global & Cross-functional Collaboration
• Act as a strategic bridge between Japan and Paris Headquarters, ensuring that local initiatives remain fully aligned with global brand direction while addressing the realities of the Japanese luxury market.

Lead constructive dialogue with HQ to advocate for local needs, business opportunities, and market-specific adaptations with clarity and influence.
Partner cross-functionally with Retail, Merchandising, E-commerce, CRM, Sales, and Finance teams to ensure communication strategies are fully connected to business priorities and execution realities.
Bring sharper local market intelligence to HQ, including competitor activity, client behavior shifts, media dynamics, and opportunities to reinforce Givenchy’s relevance in Japan.

Others

Serve as a key strategic partner to the President on brand positioning, market visibility, and business-driving communication priorities in Japan.
Own the overall marketing communication budget with strong governance, transparency, and performance tracking.

Working Relationship:

Retail
Store Managers
Merchandising
Visual Merchandising
Business Planning & Control
Paris Headquarters
E-commerce
Sales
CRM
Client Development
MD / Buying
Regional stakeholders as applicable

External Relation:

Media Partners (key media, fashion press, lifestyle media, digital influencers)
Advertising Agencies
PR Agencies
Event Coordinators
Other Business Partners
Celebrities & Stylists (including VIP management)
Production Houses
KOLs / content creators with relevance to fashion, luxury and culture
Strategic brand collaborators and cultural partners
High-end landlords / key retail partners where relevant

Development Opportunities:

Opportunity to play a pivotal role in shaping the future trajectory of Givenchy in Japan within a transforming and highly competitive luxury market.
Exposure to high-level strategic collaboration with local leadership and Paris Headquarters.
Potential progression toward broader leadership roles in brand communication, client engagement, or regional marketing within the LVMH ecosystem.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.
Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community.
Join us at LVMH, where your talent is at the heart of our collective successes.

今すぐ応募する

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Job responsibilities

Profile

Additional information

Crafting Dreams Starts With Yours

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